Toyota says it has delivered its 20 millionth vehicle in Europe, ten years after its ten millionth sale here. The firm entered the European market "in a modest way" in 1963, selling 190 Crown models to a Danish distributor. Now it is one of Europe's leading auto makers, with nine production plants across the continent making vehicles, engines and transmissions. It also has European research and development, design and training centres. Its European spending stands at €1.2bn and it employs around 3,000 people. The milestone vehicle was a Turkish-built Toyota Verso 2.0 D-4D.
More from Richard Seymour on +44 (0)1 737 367 272 or richard.seymour@tgb.toyota.co.uk
2023
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