The number of women drivers at Go-Ahead’s UK’s network of bus companies across the UK has risen in the past year following a wide range of efforts to attract more applicants.
Overall, female representation among Go-Ahead’s 11,000 workforce of drivers has risen from 10% to 12% in 2022, a year in which the industry experienced a chronic shortage of labour, with bus driver vacancies at a high level.
Go-Ahead employs 15,600 people in the UK bus industry, is the largest bus operator in London, and also owns eight regional bus companies outside London.
Efforts to hire more women bus drivers have included female-focused advertising including a campaign called “we’re hiring people like you” by Go North West in Manchester and a “heroes of the road” campaign at East Yorkshire Buses.
There has also been a programme to build the foundations of culture change across the group which focuses on growing inclusion.
To mark International Womens’ Day earlier this month, Go-Ahead shared a video focusing on women returners who have come back to the workforce after maternity leave, examining their experience as they re-adapt to working in an office or depot.
Claire Mahoney, Head of Colleague Experience at The Go-Ahead Group, said: “Driving a bus is a valuable and rewarding role, providing a vital everyday service up and down Britain.
“We want our workforce to reflect the communities we serve, which means a better balance of men and women behind the wheel.
“I’m pleased that we’re getting more women on board – we’re moving in the right direction but there’s much further to go yet.”
Commercial Vehicle Show is owned and operated by The Commercial Vehicle Show LLP, registered office 71 Great Peter Street London SW1P 2BN, registered number OC346384, VAT number 974711301 whose members are:
For more detailed information about the cookies we use, see our Cookies Notice Read More
Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
We'd like to set Google Analytics cookies to help us improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work please see our Cookies Notice Read More
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
This is a Google UserID cookie that tracks users across various website segments.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
Set by Google to distinguish users.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.