Drivers will now be able to receive live feedback on their performance behind the wheel in a move that will promote safer and more economical driving for businesses.

Active Driver Feedback, the first of two new innovations from TomTom Business Solutions, enables drivers to see their fuel efficiency, or be warned of excessive steering or braking, at a glance of their PRO navigation device.

WEBFLEET OptiDrive™ meanwhile will help managers establish a safer, greener driving policy by providing them with clear, easy to interpret, visual graphs and reports for individual drivers or an entire fleet.

"We believe that empowering drivers is a key success factor in promoting a safe driving policy," said Thomas Schmidt, Managing Director of TomTom Business Solutions.

"The active feedback functionality truly puts the driver centre stage in the quest by businesses to improve safety and efficiency on the road."

Active Driver Feedback displays actual and average journey fuel consumption in the TomTom PRO's status bar. A green fuel icon notifies them if they are achieving below average fuel consumption while a red icon alerts them to uneconomical, above average, consumption.

The feature also displays an idling alert, indicating how much fuel the driver may have wasted, and icons warning of excessive steering or braking. An EcoStatistics menu option enables the driver to see a snapshot view of his performance over a selected period (a specific journey, day or an overall total).

For fleet managers, WEBFLEET OptiDrive makes the interpretation of driver information much simpler by displaying performance for speeding, fuel efficiency, idling and braking all on one easy to read indicator bar.

Giles Margerison, Director, UK and Ireland, added: "The difference fleet tracking and navigation systems make in business is well documented but sometimes, fleet managers can feel overloaded by the sheer volume of information the technology can give them.

"OptiDrive cuts through the information clutter by giving employers an at-a-glance overview of each driver's performance."

The OptiDrive indicator allows managers to compare the driving style, efficiency and safety of drivers, monitor trends and developments, and set benchmarks for an entire fleet.

By doing so it can help them meet their duty of care responsibilities, ensure their workforce drives more fuel efficiently, and also reduce vehicle maintenance costs.

Moreover the tool can be tailored by businesses, by simply adjusting the variable weightings, to meet their specific requirements and objectives.