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Halfords invests in Webfleet Video to spearhead driver safety initiative

London, February 14, 2023 – Halfords has launched a major driver safety initiative underpinned by Webfleet connected fleet management technology.

The solution is being installed across the Halfords Mobile Expert and Halfords Commercial fleet of 700 vans which deliver mobile tyre services, including fitting and tyre repairs, to thousands of customers every day.

“With such a large fleet, it’s critical that our technicians out on the road are driving responsibly and respectably at all times,” explained Karl Baker, Operations Director at Halfords Mobile Expert.

“Webfleet has enabled us to bring all our tracking and driver management tools together into one easy-to-use system. The technology has been configurable to our needs, which has made the switchover seamless.”

The company will be using Webfleet’s OptiDrive driver behaviour functionality to reduce speeding and other unsafe driving events, such as harsh braking or cornering. OptiDrive scores will be used to incentivise and reward safe-driving technicians - and to help those that fall below a set standard to improve, through driver training.

“We are also aiming to cut fuel spend by reducing idling time and to keep a lid on insurance premiums and excesses by sharing demonstrable proof of safer driving with our insurers,” added Karl.

Webfleet’s integrated CAM 50 road and driver-facing cameras are also providing critical insights. The market-leading AI-enabled technology is being used to track mobile phone usage and risky driving behaviour, alerting technicians in real time to safeguard them from potential accidents.

“We’re delighted to see Halfords put their trust in Webfleet to deliver real, tangible results,” added Beverley Wise, Webfleet Regional Director for Bridgestone Mobility Solutions.

“Protecting a brand extends out from product conception all the way to delivery - including respectful and safe driving. This combined video and driver behaviour solution is a win-win, helping to protect both drivers and brand reputation.”


About Webfleet

Webfleet is Bridgestone’s globally trusted fleet management solution. Over 60,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay complaint and work more sustainably. For more than 20 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.

Webfleet embraces Bridgestone Mobility Solutions’ mission to move the world towards a sustainable future with data-driven mobility solutions and contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

More information at: Follow us on Twitter: @WebfleetNews. For more information on Bridgestone in the EMIA region, visit and the Bridgestone Newsroom.

Media Contacts:

Cameron Wells Communications

Tel: 0161 973 4158

Debbie Wells

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