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23 - 25 APRIL 2024 • NEC • BIRMINGHAM • UK

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Five minutes with… Jay Biring, Managing Director, Exeros Technologies

Published to the CV Show website on

Tell us about Exeros Technologies?

Founded in 2009, we are experts in computer-vision for vehicles with a mission to accelerate vehicle camera AI to protect lives, reputations and reduce risk. Our experience in this sector enables us to consult with the largest UK fleets as a strategic technology partner, allowing us to deliver solutions to major transport challenges faced by fleets.

We value integration and continuously pursue new opportunities to further advance vehicle and driver safety by bringing together all security components into one smart system.

How does the technology work?

Fleet customers are presented daily with significant risks on the road with human error, accounting for over 80% of all accidents.1 With the aim to reduce further risks for fleets, Exeros has been ramping up the quality and quantity of the events its cameras can recognise by training its AI ADAS algorithms. While doing so, we are also developing a single architecture that can accommodate the integration of multiple safety systems to help revolutionise the transport industry.

How can the technology help keep drivers and passengers safe?

The R&D team at Exeros has recently been running specific tests to further improve the accuracy of our driver alertness safety system for distracted driver behaviour in different scenarios. Today, our distracted driver monitoring capability can detect greater than 99% of events following specific tests analysing the repeatability of visual circumstances.

There’s a lot of responsibility placed on the driver to keep passengers and vulnerable road users safe. Driver fatigue remains one of the most dangerous factors in commercial driving, responsible for thousands of accidents every year on the roads. If we give drivers prompt and accurate alerts of risky behaviour, we can reduce the risk down drastically.

What about your AI technology platform?

We have been working behind the scenes on our AI technology platform VideMatics, a powerful single infrastructure for full fleet visibility and easy fleet management. Our platform combines traditional telematics features with the sophistication of video data, also soon incorporating a pro-active approach to driver scoring and driver improvement through human driver intervention and incentives.

Typically, companies operating fleets in the majority of industries manage a multi-supplier system, resulting in suboptimal data collection and analysis, making decision-taking slower. With our central camera platform, we have now developed a single, scalable and modular architecture that can accommodate the integration of multiple safety systems depending on need.

Tell us about the fleets Exeros works with?

Exeros today is involved in a multitude of projects for some of the largest fleets, such as the RAC, AA, FirstBus and National Highways. As we progress through 2022, the company continues work with neural networks for vehicle counting, passenger counting, object tracking, smart cities for car parking, mobility as a service and automatic number plate recognition, whilst expanding our international business relationships.

If AI can help optimise route and fleet efficiency, improve fleet safety and help gradually introduce enhanced autonomous functionality, it could provide the tools to navigate the route to net zero.

1 Department of Transport, 2019

Jay Biring, Managing Director, Exeros Technologies



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