FEATURE: Diversifying a show to reflect the needs of a changing industry

07 November 2019
By Tim Mustin, Sales and Marketing Manager, CV Show

As the UK’s largest commercial vehicle event, the CV show has traditionally been a forum for the industry as a whole, but this year in particular, not only has the show seen an impressive number of newcomers to the industry take exhibitor space, but also the return of several big brands to the NEC show.

It’s true to say that one of the stated aims of the CV Show is to ensure that as the industry diversifies, so does the event. It’s a key fact that the UK is the online shopping capital of Europe, with more than 80% of British consumers making regular purchases online, the SME and sole traders are playing and ever more key role in the sector.

So, we welcome these relative newcomers to the CV space, and our ethos of inclusivity is paying off. This year we have seen approximately 25% of enquiries for exhibitor spaces coming from businesses that are looking to attend the show for the first time, and we are committed to strengthening this percentage going forwards.

It’s key that as a show, we offer our attendees and exhibitors the greatest possible exposure to a broad range of ingenuous solutions to the myriad issues facing today’s operators. These operators make up the backbone of the UK economy, so we will ensure to attract a range of bespoke solutions to meet individual requirements.

LEVC is a major manufacturer that is attending the show for the first time in 2020. With the proven success of their London Taxi product behind them, the firm will be exhibiting a number of their vehicles at the 2020 show, one of which will be the unveiled as a new commercial vehicle, based on the EV platform.

As technology evolves around the industry, so does the regulation surrounding it. To this end, new for 2020 will be the informal theatres, which will serve as forums for education and debate throughout the event. One of the aims will be to simplify the complex regulatory issues and changes that are being faced by those within the CV industry, and allow attendees to leave the informal theatre events with a greater understanding of how they can both futureproof their businesses and benefit from these regulatory changes as they come into play.