The Commercial Vehicle Show - logo image

8 - 10 JUNE 2021 • NEC • BIRMINGHAM • UK

EXHIBITOR MEDIA ACTION LIST

Maximising your Opportunities as an Exhibitor
Exhibiting at the CV Show itself is just one element of maximising your presence at the event. It is also an opportunity for you to promote your brand alongside your products and services to thousands of visitors as well as the media who write for audiences in the UK and abroad. This checklist is designed to support your planning and help you maximise the potential of exhibiting at the Show which attracts visitors from around the globe.

IN THE RUN UP TO THE SHOW

1. Press Releases
Ideally, you should plan to release information and news on a regular basis in the lead up to the Show. Please copy us in and remember to upload to the CV Show media site – new for 2021, the media site is a dedicated area of the website that the media visit to discover the latest news surrounding the Show. You can have your latest news featured here, by submitting a press release of no more than 450 words, along with at least one image (or company logo) to: cvshow@newspress.co.uk

2. Social Media Activity & Website
If you have a social media account (Twitter, Facebook, LinkedIn etc) follow us on your accounts and we’ll do the same. Tag us in your Show related social media posts as well by using @TheCVShow. And remember to add details of your presence and Show stand number to the homepage of your company’s website.

3. Email Footer
Help promote your brand, spread the word about your presence at the Show and in turn, drive footfall to your stand by adding the Show’s details (dates, venue and cvshow.com website address for free visitor tickets) and your stand number to your email footer.

4. Exhibitor Marketing – Making the most of your data
One of our approved partners, REGBOX, is extending their data solutions product to our exhibitors. Their bespoke marketing platform is designed to support exhibitors to create and launch pre-Show email campaigns, inviting your customers and prospects to register for the CV Show and to visit your stand. Further information about this service can be found here.

AT THE SHOW

1. Media Centre
We have a fantastic space in the Media Centre for your use. Please feel free to hold any journalist interviews or media relations work you are doing here.
We also have space available for your media kits. A media kit is a version of a brochure aimed at journalists but unlike a traditional brochure, it does not have to be glossy, and doesn’t need to be printed. A memory stick that can be given away, or even a downloadable link that can be emailed is more effective for a journalist. Your Media kit should contain:
- A background of your business, including some key facts, figures and dates.
- An overview of your products, marketplaces and prices (if relevant)
- A press release, if there is a specific announcement that you wish to make about your company
- A range of images, in high resolution, that will enable the journalist to put a picture to the story that you would like them to write.

2. Launches
Let us know about any products or services you are launching at the Show. We can then use this material to build into our own Show PR plans to help promote your brand and presence at the event.

3. On site teams
We will have our dedicated Show photographers and videographers on site for the three days. Please do let us know if there is anything specific taking place on your stand over the course of the three days (launches, demonstrations, live talks etc) and we will do our best to cover it.

4. Post Show press release
Our aim is to release post Show materials on Friday 16th April. We would love to hear how the Show has been for you and include a quote from your company. Please send this to Sarah Audsley (sarah@cvshow.com) by 12 noon on Thursday, 15th April.
Commercial Vehicle Show is owned and operated by The Commercial Vehicle Show LLP whose members are:
IRTE Services - logo image
The Road Haulage Association - log image
SMMT - logo image
©

2020

 - The Commercial Vehicle Show LLP
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