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Driver mental health hit by soaring cost pressures, research reveals

London, UK – March 21, 2023 – More than three quarters (76 per cent) of fleet operators believe that work pressures facing drivers are intensifying in the wake of the ‘cost of business’ crisis.

A similar number (75 per cent) also believe the cost-of-living crisis is negatively impacting their mental health, according to a new study from Bridgestone and Webfleet – Bridgestone’s globally trusted fleet management solution.

“If commercial vehicles are the workhorses of the UK economy, drivers are their very heartbeat,” said Andrea Manenti, Vice President North Region, Bridgestone EMIA.

“Fleets are facing considerable cost pressures – from high inflation to rising interest rates – but their strategies for navigating this volatile landscape must be balanced with a supportive working environment. Positive mental wellbeing is not only intrinsic to driver safety, it is vital for strong productivity, skills retention and an organisation’s reputation as an employer of choice.”

The study, conducted among 210 commercial fleets, found that excessive business and personal finance pressures are not only taking their toll on the wellbeing of drivers. Fleet decision-makers’ have also been impacted, with three-fifths (59 per cent) considering a career change.

Almost three-quarters (74 per cent) admitted they need to review their current systems and processes to alleviate workforce stress. Seventy-one per cent, meanwhile, plan to introduce new fleet tech to help mitigate rising costs and operational pressures.

“By investing in fleet and tyre management solutions to streamline workflow, simplify operations and digitise tasks, businesses can boost efficiency while fostering a happier, healthier working environment,” said Beverley Wise, Webfleet Regional Director for Bridgestone Mobility Solutions.

“Jobs, for example, can be dynamically assigned or reallocated according to capacity, with schedules optimised to ensure sensible workloads and realistic deadlines. Intelligent routing can reduce time spent behind the wheel, alleviating driver frustrations and the pressures of leaving customers waiting.

“Managers can keep closer tabs on driver hours and rest break protocols to prevent fatigue, while burdensome admin can be alleviated by digitising everything from maintenance scheduling, tachograph management and asset tracking to mileage capture, claims processes and vehicle safety checks.

“Cost control can consequently be achieved without compromising the health, safety, wellbeing and job satisfaction of the fleet workforce.”


Media Contacts:

Cameron Wells Communications

Tel: 0161 973 4158

Anthony Andrew

About Webfleet

Webfleet is Bridgestone’s globally trusted fleet management solution. Over 60,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay complaint and work more sustainably. For more than 20 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.

Webfleet embraces Bridgestone Mobility Solutions’ mission to move the world towards a sustainable future with data-driven mobility solutions and contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

More information at: Follow us on Twitter: @WebfleetNews. For more information on Bridgestone in the EMIA region, visit and the Bridgestone Newsroom.

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