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CameraMatics Launches MySafeDrive – A Smartphone App To Help Decarbonise Fleets and Empower Drivers

- Dublin based fleet safety provider launch powerful new smartphone app that enables drivers and fleet managers to track emissions, monitor driver behaviour and enhance driver safety

DUBLIN, Ireland – 18th April, 2023: CameraMatics, a leading global driver safety provider, has today announced the launch of MySafeDrive – a first-of-its-kind app complete with a fleet management dashboard which enables companies to track and report their ESG transport emissions, monitor driver behaviour and improve safety through employees’ smartphones, with no need for additional hardware.

Based on eco-safe driving principles – a combination of safe, defensive and anticipatory driving – the ground-breaking app from CameraMatics combines advanced data science and AI with vehicle manufacturer standards to calculate corporate GHG emissions and provide drivers with the most effective actions they can currently take to care for our planet and communities.

Organisations, as well as their supply chains, can use the app to track both direct and indirect emissions and implement carbon reduction policies. The app can be used as a tool to educate drivers to use their vehicles in the most environmentally efficient, safe, and economical way, and the data can also be used to consider alternative transport methods, supply chain providers, and to optimise routing.

This ties in perfectly with CamaraMatics’ desire to Innovate2Zero, revolutionising fleet management and using cutting-edge technologies to help companies to work towards net zero ambitions. MySafeDrive is another tool from CameraMatics that can help to support businesses in discovering inefficiencies, setting and monitoring targets, and using actionable data insights to pinpoint practical steps to proactively manage their carbon footprint.

There are huge benefits for organisations using MySafeDrive when it comes to emissions, with the ability to track grey fleet and scope 1 and 3 transport emissions. Scope 3 emissions from suppliers and other parts of the value chain have previously proved particularly difficult to measure accurately yet can account for up to 90% of a large corporation’s total transport emissions.

Mervyn O’ Callaghan, CEO and Founder at CameraMatics, explains: “We’re very excited to introduce MySafeDrive – our new solution to easily help fleet managers improve efficiency and driver safety throughout their fleets. Poorly maintained and badly driven vehicles have a disproportionate carbon footprint and with MySafeDrive, fleet managers will be able to extend the life of a vehicle and lower insurance costs, all while increasing road safety.

MySafeDrive gathers data and calculates the energy and CO2 emissions for the driver's journeys. This information is influenced by the driver's performance and behaviour. Emissions are compared with vehicle manufacturer's expected values, which can be used to set appropriate targets and check interventions to achieve net zero.


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