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13 - 15 APRIL 2021 • NEC • BIRMINGHAM • UK

Bus company launches ‘pioneering’ booking system

A bus operator has launched a new booking system where passengers can reserve their journeys up to seven days in advance.

First Bus is piloting the scheme in Bristol and rolling it out across areas of the West Country in August. With capacity on board reduced due to social distancing, the reservation will secure a space on the chosen bus rather than a specific seat.

Managing director of First Bus, James Freeman, described the move as ‘pioneering’ and added, “As the way we all live and work adjusts to the ‘new normal’, so must public transport too.

“With capacity on board currently reduced to support social distancing, we hope this new optional booking service will help to reassure customers.”

 

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